Study By Janak, the famous wedding and occasion-wear retail brand, was in need for an image makeover. This three-decade-old label was considered traditional, compared to its competitors.
Our task was to bring it out of the mould and infuse a new vibrance into the brand’s appeal. Model & actor Jas Arora was engaged as the brand ambassador. The strategy was to differentiate the brand by using a known face. To increase footfall, various promotional ideas are introduced in the market along with the regular press, outdoor and internet advertising.
