IPPF (International Planned Parenthood Federation) is an EU, UNFPA funded NGO that works towards sexual and reproductive health of adolescents in South-East Asia. The Sri Lanka RHIYA (Reproductive Health Initiative for Youth in Asia) Project aimed to empower the youth by discussing many socially taboo issues without making the audience or the nation at large uncomfortable. ‘Subha’ emerged as the metaphor of the project, a friendly, open-minded Singhalese woman who bridged the communication gap between adults and adolescents. Since no relevant media vehicle was available, it was decided to create our own media. Thus the advent of various interesting comic books, activity books and interactive games where ‘Subha’ the character came alive, and in the process, overcame all inhibitions.
