Dr Lal PathLabs

Dr Lal PathLabs is a vintage brand and India’s largest pathology lab chain. Though it is an epitome of trust in the minds of people, it is considered an old, fuddy-duddy, low-tech brand, that too in a category where cutting-edge technology is the order of the day. In reality, Dr Lal PathLabs is nothing short of world class. The agency continues to launch integrated, low-cost, high-impact campaigns, the results of which are showing that Dr Lal PathLabs has begun to be accepted as a state-of-the-art healthcare brand.