A client who excels in handcrafted products in mediums as diverse as wood, metal, ceramic and terracotta. A target segment that is largely foreign nstitutional buyers in over 30 countries. The challenge: to create a sharply defined identity for the brand when your client forbids you to ever show the product range. The result is a highly satisfying body of work that has transformed a common Indian household name like 'Dileep' into a coveted international brand.
