A doctor makes a hospital famous. The trouble is, the moment the doctor leaves, he takes patients with him. So, for the launch of a new multi-speciality hospital like Artemis, the agency was very clear: no doctor would be used to endorse the brand. Instead, the agency came up with the brand idea, ‘At Artemis, you’re in good hands.’ The entire Brand DNA was created from scratch, including the look of the hospital building. The response has been overwhelming.
